“The studio’s most guarded secret is: write extended words, write extended plot.”
What’s the idea behind your poster?
I focused on the meaning of “secret” in the sentence. The word “secret” not only has a meaning of something to hide but also refers to one’s own way and method. Among the many methods that TEXT takes, I chose the word “extendability” as the main theme of this poster. A word can be easily described by itself, but the meaning of it can be hugely extended and changed by its users. TEXT tries to expand perceptions by pointing this out in the field of design. I wanted to make a poster by utilizing the concept of this “extendability” with the abstract depiction. As a result of the light shed on the three-dimensional squared manuscript paper in the middle of the poster, you can see the form of extended words on the back of it.