Education: I’ve recently completed my Bachelor’s in Visual Communication at Srishti Institute of Art, Design, and Technology in Bangalore. My area of specialization is graphic design with a focus on branding, UX/UI, illustration, publishing and packaging.
“Cleaning up the toxins.”
What’s the idea behind your poster?
My idea here is to use this piece of art as a communication tool to break existing stereotypes in society. My attempt is to use satire to influence the deep-rooted mentalities that endorse patriarchal norms, inequality, and harmful biases. To mitigate the impact of this toxic mentality, I felt that “Cleaning up the Toxins” was an apt representation of my idea. And Voila … I created a juice brand called “Detox” which mind you, is no ordinary juice! This juice helps detoxify the mindset, sets one free from all stereotypes and ridicules homophobia. This magic potion that is available in rainbow colors—with no expiry date is not just healthy for your body—this is healthy for your MIND! Go for it!