Kinetic typography and scalable systems that derive from a confident trial and error-approach put DIA on the international design map. Typographical playfulness combined with ideas from art and music evolves into a visually strong and memorable output. Be it animated posters, innovative digital works, high quality printed works or large identity systems. Gaining insights while researching and later sharing these insights with the design community as well as openly sharing their knowledge in an open-source kind of way is very inspiring.